Regional corner in the supermarket
Regional corner in the supermarket
Summary:
Regional corners can be a temporary or permanent display featuring a range of local food products of a given territory. Products from the same region or same category on a distinguished place can draw customers’ attention. The display can be either inside a traditional point of sales or inside a super/hypermarket. The aim is to increase the visibility and sales in distribution channels of a local products of a given territory.
Stakeholder:
Consumer
Farmer & Cooperative
Industry & Retail
Type:
Organizational
Project:
SMARTCHAIN
GAIN:
GAIN I
GAIN II
Involved People:
Campden BRI Hungary
PDF:
