A customer base is time and money intense, but essential for marketing meat which is not sold in bulk. - The customers’ willingness to pay is too low. A reason could be that the customers are not properly informed about the advantages of the products. Solution: Crowdfunding Crowdfunding could serve as a solution to financing problems. Crowdfunding is a type of corporate financing. With this method, projects, products, the implementation of business ideas and many other things can be provided with equity. The investors are a large number of people - usually internet users, since crowdfunding is usually initiated on the world wide web. - Supporters are often first customers - Boosting Sales - High number of supporters - Maintaining corporate control Crowd investing process steps: 1. Preparation of the crowdfunding project and contacting the platform 2. Publication of the idea at crowdfunding platform 3. Project realization