Small-scale producers have limited opportunities regarding the use of marketing tools and thus they are not known of the market are lack of consumer trust. The products of small-scale producers have unique added values compared to mass production, therefore “traditional ways” of marketing can be more relevant and effective. The consumers of a small-scale producer or SFSC are in many cases members of a community, living in a given area, having the same values, lifestyle or interests. A traditional way of marketing, like storytelling, can help producers to access market.