Rural smallholder farmers struggle for access to local and national markets. We need to find a way to use digital communication to improve market access and improve the livelihoods of small farmers. Smartphone application:
Virtual Farmers’ Market (VFM) is an app-based e-commerce platform where farmers’ surplus and buyers’ demand for crops are advertised and traded. VFM provides a transparent, open, and trustworthy space for smallholder farmers and buyers to negotiate fair prices and deals.